![]() Detail any significant Apple Podcasts-specific marketing related to this promotion.Most apps will ask you how you plan to promote the show/episode they’ll be featuring, so you should get familiar with their social media and be precise in explaining how you would leverage it. Come along as we take you deep inside the food world of countries across the globe, exposing you to the fascinating stories behind dishes, ingredients, and chefs you've never heard of before.”Įmphasize how you’re going to promote your show/episode: While your pitch doesn’t have to center on current events, it helps to be mindful of what’s culturally relevant at the time.īut it’s not everything: Some topics never go out of style - here’s a great example of a description for an evergreen show about food: Since the Winter Olympics were on at this time, 4 out of the 10 shows were Olympics- and sports-themed. Timing helps:Here’s a snapshot of Apple’s “New & Noteworthy” section from February 2022. Think about what’s notable about your show, season, or episode - it could be a special guest or a timely topic, for example. A good answer will provide context on what your show is about, how it stands out from the rest, and why it would be engaging for new listeners at the time of promotion. The question you’ll get asked in every submission process is: “Why should your show be promoted?”Ī bad answer to this question would be, “because it’s good”. Some apps require you to have a minimum audience size or a certain number of episodes published in order to be considered.īefore you start a submission, read through the forms, note everything you need to prepare, and make sure you qualify for selection. Take time to read through this and understand what they’re asking for so you can gather everything they need.įor example, if you’re asking to be featured on a carousel or banner in the app, you may need to supply artwork that meets particular specs. These teams get hundreds of submissions a day, so if you want to get featured it’s important that your pitch is compelling, clear, and concise.Įach app will outline their requirements in the submission form. Many listening apps have a team of editors who carefully review pitches and decide which ones make the cut. Luckily, there’s a way for shows with growing audiences to also get these highly desirable spots - by submitting a pitch. The front page of a podcast app is coveted space, typically populated by big shows from major studios, publishers, and networks. Getting featured by a podcast listening app is one of the most effective ways to grow your audience and get noticed by thousands of potential new listeners. ![]()
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